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Drexel Online. A Better U.

Online Bachelor's Degree in Communication

Curriculum

The program consists of 182 credits. 


Communication Core Courses:
Theory Sequence
COM 101Human Communication3.00 credits
COM 210Theory and Models of Communication3.00 credits
COM 400Seminar in Communication3.00 credits
SOC 260Classical Social Theory3.00 credits
Methods Sequence
COM 220Qualitative Research Methods3.00 credits
SOC 250Research Methods I3.00 credits
SOC 364Computer-Assisted Data Analysis3.00 credits
Additional Core Requirements
COM 230Techniques of Speaking3.00 credits
COM 240New Technologies In Communication3.00 credits
COM 380Special Topics in Communication Theory3.00 credits
COM 491Senior Project in Communication I3.00 credits
COM 492Senior Project in Communication II3.00 credits
PHIL 305Communication Ethics3.00 credits

Corporate and Public Relations Concentration Courses
COM 260Fundamentals of Journalism3.00 credits
COM 280Public Relations Principles and Theory 3.00 credits
COM 282Public Relations Writing3.00 credits
COM 284Public Relations Research, Measurement and Evaluation3.00 credits
COM 286Public Relations Strategies and Tactics3.00 credits
COM 386Public Relations Campaign Planning3.00 credits
MKTG 301Introduction to Marketing Management4.00 credits
ORGB 300Organizational Behavior4.00 credits
One of the following:
LING 101Introduction to Linguistics3.00 credits
LING 102Language and Society3.00 credits

Additional Courses
One of the following Visual Communications Courses:
COM 335Electronic Publishing3.00 credits
COM 340Desktop Publishing3.00 credits
Communication Electives: Any 4 courses from COM or LING, 200-level or higher
Culture Electives: Any 2 courses from SOC, ANTH, or CJ with at least one from the 200-level or higher

University Core Requirements
CIVC 101Introduction to Civic Engagement1.00 credits
COM 150Mass Media and Society3.00 credits
ENGL 101Composition and Rhetoric I: Inquiry and Exploratory Research 3.00 credits
ENGL 102Composition and Rhetoric II: The Craft of Persuasion 3.00 credits
ENGL 103Composition and Rhetoric III: Thematic Analysis Across Genres 3.00 credits
PSCI 100Introduction to Political Science4.00 credits
PSY 101General Psychology I3.00 credits
SOC 101Introduction to Sociology3.00 credits
UNIV H101The Drexel Experience2.00 credits
UNIV H201Looking Forward: Academics and Careers1.00 credits
One of the following Math sequences:
MATH 101Introduction to Analysis I4.00 credits
MATH 102Introduction to Analysis II4.00 credits
OR
MATH 121Calculus I4.00 credits
MATH 122Calculus II4.00 credits
One of the following Science sequences:
BIO 107Cells, Genetics & Physiology3.00 credits
BIO 108Cells, Genetics & Physiology Lab1.00 credits
BIO 109Biological Diversity, Ecology & Evolution3.00 credits
BIO 110Biological Diversity, Ecology & Evolution Lab1.00 credits
OR
CHEM 111General Chemistry I4.00 credits
CHEM 112General Chemistry II4.00 credits
OR
PHYS 103General Physics I4.00 credits
PHYS 104General Physics II4.00 credits
Anthropology Elective (Choose One)
ANTH 101Introduction to Cultural Diversity3.00 credits
ANTH 110 Human Past: Anthropology and Prehistoric Archeology3.00 credits
Two History Electives
Two English classes from ENGL 200-499
One elective each from Economics, Philosophy, Political Science, and Fine Arts
Free electives - 27 credits

Course Descriptions

COM 101 Human Communication - 3.00 credits

This course explores the elements of basic human communication - what does it mean to communicate? What makes communication good or bad? What is the nature of verbal and non-verbal messages? What does it mean to communicate in a group? How does culture affect communication?

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COM 210 Theory and Models of Communication - 3.00 credits

Surveys historical and contemporary attempts to understand the process of human communication, using examples from the literature of interpersonal, group, organizational, and mass communication.

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COM 400 Seminar in Communication - 3.00 credits

A study of the history of media communication law from the First Amendment of the Constitution to laws in Congress today. Students discuss current issues and regulations involving ethical standards in all media. This course deals specifically with the rights of the reporter, the right of the public to know, government constraints and moral sensibilities. Three credit hours. Prerequisites: COM 377. Offered Spring semester (d).

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SOC 260 Classical Social Theory - 3.00 credits

Critically examines the ideas of the classical sociological theorists (e.g., Marx, Durkheim, and Weber). This is a writing intensive course.

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COM 220 Qualitative Research Methods - 3.00 credits

This course provides a detailed investigation of the nature, application, analysis and write up of qualitative research in communication and the social sciences, including such topics as ethnography, in-depth interviews, focus groups, participant observation, and narrative analysis.

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SOC 250 Research Methods I - 3.00 credits

Covers research design, including ethics of research, sampling, survey research, interviewing, field experiments, and content analysis. Involves multidisciplinary examples and application in seminar format with student production of original projects.

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SOC 364 Computer-Assisted Data Analysis - 3.00 credits

This course uses the computer as a tool in organizing and manipulating a numerical database, as well as in performing statistical analyses. Simulation and modeling may also be covered.

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COM 230 Techniques of Speaking - 3.00 credits

A workshop course in improving public speaking skills. Provides experience in speeches of explanation, persuasion, and argument.

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COM 240 New Technologies In Communication - 3.00 credits

Provides an overview and survey of the changes taking place in the technologies of information production, distribution, storage, and display, including the interaction of these changes with legal, social, cultural, and communications systems.

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COM 380 Special Topics in Communication Theory - 3.00 credits

Provides advanced communication studies covering various subjects in interpersonal, group, organizational, and mass communication. May be taken for credit twice.

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COM 491 Senior Project in Communication I - 3.00 credits

Covers planning and execution of a professional project that integrates the academic and practical knowledge the student has acquired in his or her major.

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COM 492 Senior Project in Communication II - 3.00 credits

Requires completion and evaluation of the project begun in COM 491.

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PHIL 305 Communication Ethics - 3.00 credits

Ethical analysis of current laws and legislation aimed at regulating speech in the context of mass communications (radio, television and film). Offered winter and summer quarters.

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COM 260 Fundamentals of Journalism - 3.00 credits

Photojournalism is a particular form of journalism that creates images in order to tell a news story. Photojournalism provides a more complex and fully human way of capturing, describing and explaining to others what words often fail to do. With the new age of Digital Photography, photojournalism has become almost instant. Photographs can evoke a range of human feelings-dignity, integrity, shame, industry, integrity, pain, or joy-far beyond verbal linguistic description. Photojournalism as an art has developed into a new form of photographs for web slide shows and video. It shows the students the importance of digital photography and the correct ways to use it. Students will be expected go attend off campus events at times other than the scheduled class time as needed. Three credit hours. Prerequestites: None. Offered as needed.

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COM 280 Public Relations Principles and Theory - 3.00 credits

The course focuses on the principles of public relations. It introduces students to theory and practice of PR taught in the context of real life material and situations. The course also covers main public relations techniques, tools, and types of publics.

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COM 282 Public Relations Writing - 3.00 credits

Students will develop the professional level writing skills expected of public relations practitioners. The objectives for this course include building an understanding of PR writing styles and genres as a persuasive influence and learning how to use basic information in different PR formats. This is a writing intensive course.

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COM 284 Public Relations Research, Measurement and Evaluation - 3.00 credits

Public Relations research is the first essential element in the process of Public Relations. The purpose of this course is to introduce students to the methods of quantitative and qualitative research most widely used to assess an organization's public relations efforts.

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COM 286 Public Relations Strategies and Tactics - 3.00 credits

This course helps students better understand the advanced concepts, strategies, and tactics practiced in public relations today. It combines real-life case studies with core theoretical ideas to help students relate theory to the actual practice of the profession. This intermediate-level course connects scholarship with time-honored real-life PR strategies and tactics.

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COM 386 Public Relations Campaign Planning - 3.00 credits

This capstone course will focus on the advanced aspects of public relations: how to analyze, plan, conduct, and implement successful public relations campaigns systematically and scientifically. Students will create full-scale PR campaigns, including budget, media materials, and social media tools, for their real-world "clients," and implement key activities.

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MKTG 301 Introduction to Marketing Management - 4.00 credits

Provides a conceptual and applications-oriented framework for marketing decision-making in a dynamic environment. Emphasizes satisfying target customers and achieving organizational objectives through skillful blending of strategies in product development, pricing, promotion, and distribution.

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ORGB 300 Organizational Behavior - 4.00 credits

Provides conceptual understanding of various principles of management and organizational processes and the opportunity for skill-building in the areas of individual, interpersonal, and intergroup organizational behaviors. This is a writing intensive course.

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LING 101 Introduction to Linguistics - 3.00 credits

Introduces major topics in the study of language, including language acquisition, language change, the social use of language, and the analysis of discourse, and teaches basic techniques in linguistic analysis through the use of a wide variety of language data.

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LING 102 Language and Society - 3.00 credits

Develops understanding of how language is involved with relations of class, ethnicity, gender and aesthetics in society. The course covers the social investigation of language use, politeness in languages, different varieties of English dialects, slang, and rap, bilingualism and languages in immigrant communities, and language planning.

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COM 335 Electronic Publishing - 3.00 credits

Electronic Publishing gives students applied and theoretical knowledge of professional electronic publishing. Students will focus on issues relating to writing and integrating text and graphics to create websites and on-line publications. Students will also consider how issues in document design and usability can be used to evaluate websites.

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COM 340 Desktop Publishing - 3.00 credits

Covers production of publications using desktop publishing software, including planning, writing, designing, and budgeting of institutional magazines, newsletters, manuals, and brochures. Requires students to design several pieces (letterheads and flyers).

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CIVC 101 Introduction to Civic Engagement - 1.00 credits

This course is designed to help students develop skills as active participants in a pluralistic, democratic society through direct service, education and reflection opportunities.

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COM 150 Mass Media and Society - 3.00 credits

The purpose of this course is to introduce media undergraduates to the process of promotion. Each element of the promotional mix--advertising, public relations, sales promotion, and personal selling--is discussed within the framework of integrated marketing communications. Three credit hours. Offered Spring semester (d).

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ENGL 101 Composition and Rhetoric I: Inquiry and Exploratory Research - 3.00 credits

Develops students' abilities to read and write expository academic discourse. Teaches students how to read with understanding; how to access print and technological sources; how to research, plan, draft, revise, and edit academic essays and reports. Requires students to write expository essay and to keep a journal to express their responses to material read and study in the course.

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ENGL 102 Composition and Rhetoric II: The Craft of Persuasion - 3.00 credits

Develops students' abilities to read and write persuasive academic discourse. Teaches students to think and read critically, to evaluate and use print and technological sources effectively, and to present a written argument effectively. Requires students to write persuasive essays and research papers and to keep a journal to express their responses to material read and studied in the course.

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ENGL 103 Composition and Rhetoric III: Thematic Analysis Across Genres - 3.00 credits

Develops students' skills in critical and analytical reading and writing through a study of literature. Teaches students techniques to help them understand and appreciate literature. Requires students to read, analyze, and write essays and research papers about selected works of poetry, drama, and fiction and to keep a journal to express their responses to the literature studied.

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PSCI 100 Introduction to Political Science - 4.00 credits

Studies the political process, which determines who gets what, when, and how in society.

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PSY 101 General Psychology I - 3.00 credits

Students are introduced to the scientific study of human behavior. Special attention is given to the biological, psychological, and social processes underlying human behavior within the framework of modern psychological research. Offered fall and spring. 3 credits

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SOC 101 Introduction to Sociology - 3.00 credits

Examines principles underlying human interaction in simple technological societies, including learning and development of social roles; development and meaning of culture and social organizations; and special institutions in the society, such as the family, class structure, and power structure.

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UNIV H101 The Drexel Experience - 2.00 credits

This course introduces first year students to university life, his/her major, our community, and Co-op.

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UNIV H201 Looking Forward: Academics and Careers - 1.00 credits

Just as UNIV 101 introduces students to the University and the major, UNIV 201 prepares students for their post-college future. Through developing a portfolio of work, creating reflections on the undergraduate experience and coop, learning about job and graduate school opportunities, and preparing for the senior year, students prepare for graduation and beyond.

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MATH 101 Introduction to Analysis I - 4.00 credits

Covers linear, quadratic, exponential, and logarithmic functions; systems of linear equations; elementary linear programming; matrix algebra; inverse; and mathematics of finance.

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MATH 102 Introduction to Analysis II - 4.00 credits

Covers limits, continuity, derivatives, indefinite and definite integrals, and applications.

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MATH 121 Calculus I - 4.00 credits

Functions, limits and continuity, derivatives, trancendental functions, and applications.

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MATH 122 Calculus II - 4.00 credits

Definite integrals, Fundamental Theorem of Calculus, integration techniques, applications of integration, numerical integration and differential equations.

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BIO 107 Cells, Genetics & Physiology - 3.00 credits

This course is designed to provide a topical and interactive introduction to biology for non-majors. Students will learn how trillions of tiny cells of our bodies work together in organ systems to use food for energy, to keep us alive, moving and healthy, and how information passes to subsequent generations. This course is identical to BIO 100.

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BIO 108 Cells, Genetics & Physiology Lab - 1.00 credits

This course is designed to be a companion course to the BIO 107 lecture. Labs are focused on providing students with a hands-on approach to science. Topics include how cells generate energy from food, how certain characteristics are genetically encoded and the physiology of human systems and diseases.

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BIO 109 Biological Diversity, Ecology & Evolution - 3.00 credits

An interactive course for the non-major that discusses the variety of living things and how we ended up with them and what makes them unique. This course also explores how living things affect each other and the world as well as the impacts that humans have on the living world. This course is identical to BIO 101

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BIO 110 Biological Diversity, Ecology & Evolution Lab - 1.00 credits

An introductory course that considers from a biological viewpoint environmental issues such as the productivity and energetics of natural ecosystems, nutrient cycling, global warming, acid rain, biological magnification, species conservation, and population dynamics. An environmentally relevant project will be researched and presented. Lectures are supplemented with film(s)/video(s). Offered spring. 3 credits

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CHEM 111 General Chemistry I - 4.00 credits

Not open to engineering or science majors. Introduces the principles of general chemistry. Covers SI units, unit factor calculations, states of matter, elements and compounds, energy, atoms, electronic configurations, ionic and covalent bonds, Lewis dot structures, shapes of molecules, chemical equations, stoichiometry, molarity, gas laws, nuclear chemistry, equilibrium between different states of matter, and some colligative properties of solutions.

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CHEM 112 General Chemistry II - 4.00 credits

Introduces organic chemistry. Covers some classes of organic compounds from alkanes to amines, basic reactions of important functional groups, uses of some compounds, stereochemistry, synthetic and natural polymers (carbohydrates, protein, DNA), and briefly acids and bases.

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PHYS 103 General Physics I - 4.00 credits

Algebra-based course that covers force, motion, work, energy properties of matter, and wave motion and sound propagation.

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PHYS 104 General Physics II - 4.00 credits

Algebra-based course that covers electricity and applications, magnetism, and optics.

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ANTH 101 Introduction to Cultural Diversity - 3.00 credits

Examines the diversity that exists in human culture. Uses lectures, films, and discussions to examine and illustrate the relationship between humans and their social/cultural systems.

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ANTH 110 Human Past: Anthropology and Prehistoric Archeology - 3.00 credits

Examines human origins from the australopithecines to the present, including both the physiological and archaeological records. Discusses new finds and new interpretations of evolution.

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