Curriculum

This program consists of 45 credits (33 core course credits and 12 elective credits).

Professional Requirements
AADM 505	Overview Of Arts Administration	3.00 credits
AADM 510	Writing for the Arts	3.00 credits
AADM 610	Financial Accounting for Non-Profit Arts Organizations	3.00 credits
AADM 620	Law and the Arts	3.00 credits
AADM 650	Fund Development for the Arts	3.00 credits
AADM 670	Audience Development	3.00 credits
AADM 710	Strategic Planning/Evaluation	3.00 credits
AADM 750	Arts Administration Seminar	3.00 credits
AADM 751	Management Techniques In Arts	3.00 credits
AADM 770	Technology and the Marketing of the Arts	3.00 credits
AADM 798	Thesis and Internship	3.00 credits

Sample ElectivesStudents take a total of 4 electives (12 credits). Two of these electives may be taken outside of the Arts Administration (AADM) offerings. The electives listed below are all pre-approved, but students wishing to take a different elective outside of AADM may request special permission from the program director. Arts Administration elective offerings will vary each year, and the program director will provide students with information about which electives will be offered each year, and in which term. Students enrolled in the Online Graduate Program in Arts Administration are permitted to take two of their courses (required or elective) on campus if they so choose. Students can learn which courses will be offered each term in either the online or campus program through the Term Master Schedule.
AADM 720	Leadership in the Arts	3.00 credits
AADM 731	Human Resources Management in the Arts	3.00 credits
AADM 740	Production Lab Performing Arts	3.00 credits
AADM 755	Community Cultural Planning	3.00 credits
AADM 760	Special Problems in Arts Management	3.00 credits
AADM 765	Special Topics	3.00 credits
COM 675	Grant Writing: Arts/Humanities	3.00 credits
COM 680	Public Relations Writing & Strategies	3.00 credits
MGMT 640	Strategic Human Resource Mgmt	3.00 credits
MGMT 680	Exec Ldrship: Substnc & Style	3.00 credits
MKTG 634	Integrated Mktg Comm Mgmt	3.00 credits
MKTG 646	Services Marketing	3.00 credits
ORGB 631	Leading Effective Orgs	3.00 credits
STAT 601	Business Statistics	3.00 credits

Course Descriptions

AADM 505 Overview Of Arts Administration - 3.00 credits

Provides a survey of the field of arts administration and introduces nonprofit governance including incorporation, mission development, and roles and responsibilities of boards of directors.

Back to course list

AADM 510 Writing for the Arts - 3.00 credits

Covers strategies for writing non-marketing materials in the arts such as funding proposals, advocacy letters, board communications, and persuasive speeches.

Back to course list

AADM 610 Financial Accounting for Non-Profit Arts Organizations - 3.00 credits

Covers accounting principles, accounting procedures and internal control, forecasting, balance sheet analysis, budgeting procedures, and financial reporting for non-profit arts organizations.

Back to course list

AADM 620 Law and the Arts - 3.00 credits

Examines the relationship between the arts and law, including contracts, license fees, copyrights, intellectual property, royalties, labor-management agreements, liability, immigration law, and use fees. Each class is conducted by an area legal expert on a specialty as it relates to the arts.

Back to course list

AADM 650 Fund Development for the Arts - 3.00 credits

Provides an in-depth examination of techniques in researching, procuring, and retaining contributed funds for cultural organizations. Covers techniques and strategies for individual, corporate, governmental, and foundation grants and gifts.

Back to course list

AADM 670 Audience Development - 3.00 credits

Overview of organizational practices and theory related to audience development non-profit arts organizations.

Back to course list

AADM 710 Strategic Planning/Evaluation - 3.00 credits

Provides a survey of the theory and practice of planning and evaluation as it relates to arts programs. Includes development of critical issues, goals, strategies, outcomes research planning, and protocol development.

Back to course list

AADM 750 Arts Administration Seminar - 3.00 credits

Examines issues affecting the development of cultural policy in America, including demographic change; leisure preferences; and trends in education, social policy, politics, and economic development.

Back to course list

AADM 751 Management Techniques In Arts - 3.00 credits

Examines approaches used to manage and oversee various arts organizations, including managing change, decision-making, negotiation and presentation skills, and assessing management style.

Back to course list

AADM 770 Technology and the Marketing of the Arts - 3.00 credits

Covers digital recording, videocassettes, satellite transmission, cable television, holography and other technological developments, and their implications for the marketing of the arts.

Back to course list

AADM 798 Thesis and Internship - 3.00 credits

Allows advanced students to work in an appropriate arts-related job associated with a professional arts organization. Thesis is written as a case study of the internship experience or as a scholarly work related to the student's individual research interest.

Back to course list

AADM 720 Leadership in the Arts - 3.00 credits

Explores the concepts of leadership and examines leadership experiences and potential as they relate to the field of non-profit arts and culture.

Back to course list

AADM 731 Human Resources Management in the Arts - 3.00 credits

Examines human resource management and labor relations specific to non-profit arts and cultural organizations. Students will learn about labor union contract negotiations when working with performing and visual arts institutions.

Back to course list

AADM 740 Production Lab Performing Arts - 3.00 credits

Provides practical experience in artistic production, including establishment of timelines, negotiation of contracts, allocation of resources, ticket sales and accounting, and technical direction.

Back to course list

AADM 755 Community Cultural Planning - 3.00 credits

Examines the process of community cultural planning and local arts policy development, including trends and issues in national, state and local arts policies and external influences (economic, social and educational trends) that affect local planning.

Back to course list

AADM 760 Special Problems in Arts Management - 3.00 credits

Allows the student to select topical management problems in the arts and study approaches appropriate to their solution. May include data-gathering techniques, interviewing, developmental procedures, etc., as required.

Back to course list

AADM 765 Special Topics - 3.00 credits

Covers topics of current interest to faculty and students; specific topics for each term will be announced prior to registration. May be repeated for credit if topics vary.

Back to course list

COM 675 Grant Writing: Arts/Humanities - 3.00 credits

Students develop the skills needed to write an effective grant proposal. Topics include idea development, analyzing a team's capabilities to complete a project, developing a clear plan of attack, locating funding sources, honing research skills, and effectively using graphic elements in proposal design.

Back to course list

COM 680 Public Relations Writing & Strategies - 3.00 credits

An intensive, advanced public relations course covering public relations theory, strategies and writing. Students will apply theory and tactics in the development of crisis communication plans and issue management strategies.

Back to course list

MGMT 640 Strategic Human Resource Mgmt - 3.00 credits

This course examines how line managers can determine the most effective HR practices. HR practices examined include job designs, reward systems, development and appraisal systems, and internal and external staffing approaches. Students are encouraged to think strategically about different aspects of managing the organization's human assets.

Back to course list

MGMT 680 Exec Ldrship: Substnc & Style - 3.00 credits

Focuses on analysis and critique of cases by student teams, the professor, and visiting business and governmental leaders, which in turn opens the way for freewheeling exchanges between visitors and students on experiences and principles of leadership.

Back to course list

MKTG 634 Integrated Mktg Comm Mgmt - 3.00 credits

Takes the marketing manager's viewpoint to examine the management and coordination of all marketing communication to customers and stakeholders. Discusses concepts and strategies in such areas as advertising, sales promotion, personal selling, and public relations.

Back to course list

MKTG 646 Services Marketing - 3.00 credits

Covers marketing theory, concepts, strategy, and tactics as applied to the unique characteristics and demands of service organizations and manufacturing firms that use service as a competitive advantage. Evaluates marketing strategies of various service industries using case studies to illustrate the links between internal business processes and external customer satisfaction.

Back to course list

ORGB 631 Leading Effective Orgs - 3.00 credits

Prepares students to make informed decisions as leaders in common institutional and environmental contexts. The focus of the contingency-based perspective of this course is to help leaders understand how best to motivate and coordinate employees and to control outcomes in a manner that ensures they fulfill strategic objectives.

Back to course list

STAT 601 Business Statistics - 3.00 credits

This course covers the basic principles and implementation techniques of analysis of variance, simple and multiple regression analysis, and statistical process control. An understanding of how these tools can support managerial decision making is also emphasized.

Back to course list