Curriculum
Total 45 Credits
CRTV 501 Foundations of Creativity
This course provides a foundation in creativity including leading creativity theorists and their ideas. A creativity assessment which is built upon the major characteristics of creative thinkers will be administered. You will learn how to score your creativity assessment. Basic creative characteristics include originality, fluency, flexibility, elaboration, resistance to premature closure, and tolerance of ambiguity. By the end of the course, students should have acquired the knowledge and skills to move on to gaining techniques for enhancing creativity and then to apply creativity in a variety of settings. Questions investigated include: Who is creative –and why? What does it mean to be creative? Is creative a general tribute or is it discipline specific?
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PROJ 501 Introduction to Project Management
This course will prepare students to manage scheduling, supply management, project team recruiting, resource allocation, time/cost tradeoffs, risk assessment, task coordination, team-building, progress monitoring, and post-project assessment through a comprehensive overview of project management. Case studies are used to illustrate the principles and tools of project management as a process.
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PRST 503 Ethics for Professionals
This course will focus on the application of ethical theories and principles to organizational systems and decision-making. Emphasis will be placed on how ethical principles affect and are applied to policy-making, leadership behavior, systems of communication, technology use, and other systems of organizations.
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PRST 504 Research Methods and Statistics
This course presents a systematic approach to managerial methods of conducting organizational research and analysis. Students will undergo the managerial research process of specifying the problem; translating the problem into specific research questions; designing the data collection and methodology; collecting, analyzing, and interpreting data; and reporting research results and recommendations.
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HRM 501 Foundations of the Hospitality Industry
This is a gateway course to provide students of various backgrounds the information and conceptual tools needed to grasp the fundamentals of the global hospitality industry as understood in its widest sense. Students will become familiar with the production and distribution of hospitality products. Trends in the industry will also be discussed.
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HRM 505 Customer Service for Professionals
This course covers the principles of managing in a service environment with an emphasis on procedures and results that are necessary for all service organizations. Analysis, planning, and problem solving strategies will be examined to empower successful customer oriented employees along with consideration of factors that influence customer service organizations.
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HRM 520 Hospitality Information Systems (HRM 320)
Studies the strategic use of technology and computer information systems in the hospitality industry. The course emphasizes high level strategic planning for leveraging technology and information systems to gain competitive advantage and improve a businesses position in the marketplace. The graduate level course includes structured decision making in the acquisition and implementation of technology including feasibility analysis and financial forecasting.
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HRM 555 Hospitality Human Resource Management (HRM 455)
This course will study the human resource function from a strategic and development role within a variety of hospitality and tourism contexts.
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HRM 650 Strategic Management and Leadership in Hospitality
This course covers concepts of strategic management in the hospitality business environment and the role of strategic leadership practices. Strategic decision making principles will be examined to create competitive advantages for hospitality industry leaders and organizations.
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HRM 997 Research Project in Hospitality Management
Students consult with a faculty advisor to indentify a suitable problem area in hospitality management and develop and carry out appropriate methodology to address the problem. This course may be repeated for credit.
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HRM 515 Destination and Resort Management (HRM 355)
This course covers destination and resort management from a global perspective. It includes strategic planning and competitive analysis of domestic and international resort destinations. Students will study the various aspects of resort management in the context of high level strategic planning that includes market research, market positioning, feasibility studies and revenue forecasting for resort destinations. This course reviews resort management from a broad perspective that includes issues impacting entire destinations not just individual resorts within those destinations like cooperation with convention and visitors bureaus and associations.
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HRM 595 Economics and Social Dynamics of Tourism (HRM 395)
This course explores the economic issues that influence the tourism industry and examines the sociological dynamics shaping the tourism environment.
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HRM 610 - The Global Tourism System
An in-depth investigation of the components of the global tourism system to provide theconceptual framework for students to understand the economic dynamics of tourism. The course will familiarize students with the major areas of production and distributionof hospitality products. Future trends in toursim will be examined.
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HRM 612 Tourism and Sustainability
Students in this course will examine limits to mass tourism and alternatives such as ecotourism, community-based-tourism, pro-poor tourism, and their contributions to sustainable world development. Other topics include how environmental changes affect tourism and how tourism affects the environment and the role of tourism in economic development.
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HRM 614 Tourism Development
This course will provide an in-depth evaluation of the major issues in travel and hospitality development. It will review the relationships among development and tourism development, differences between attractions and products, defining target markets, elaborating development plans, destination management, and measuring success.
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HRM 616 Tourism Marketing and Branding
This course will cover the major issues related to the marketing of travel and tourism products according to the specific nature of the travel and tourism industry. The course will include strategic marketing, travel market analysis, and the major tools available for creating successful marketing and branding of travel and tourism products.
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HRM 572 Gaming Information Systems (HRM 472)
Studies the strategic use of technology and computer information systems in the casino industry. The course emphasizes high level strategic planning for leveraging technology and information systems to gain competitive advantage and improve a casino’s position in the marketplace. The graduate level course includes structured decision making in the acquisition and implementation of technology including feasibility analysis and financial forecasting.
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HRM 575 Current Issues in Gaming (HRM 475)
This course will examine current issues in the casino and gaming industry. An in-depth examination of trends, policies, and impacts on gaming operations with an emphasis on casino operations will be potential topics for discussion.
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HRM 670 Casino Financial Analysis
This course studies the unique aspects of analyzing the financial results of casino programs and product offerings including marketing promotion analysis, special event manifest analysis, player development executive profit and loss, table game mix and slot floor product and position analysis. It also studies volume forecast methods.
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HRM 672 Casino Security
This course covers strategic issues in casino security including high-level planning and risk analysis. Students will complete in depth case study analysis of court cases in the casino and hospitality industry that can potentially have a significant impact on capital expenditures and operating strategies. Students will learn to analyze risk and make effective strategic decisions regarding loss prevention.
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HRM 674 Tribal Gaming Management
This course explores the topics of gaming, casino management, sovereignty, and other public policy issues. In addition, tribal casino management will be emphasized to examine the unique operational and developmental aspects.
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HRM 676 Casino Marketing
This course covers the unique aspects of casino marketing including player loyalty programs, promotional strategies, customer relationship marketing, branding, database marketing, player development and junket programs. The course is taught from a global perspective with an emphasis on strategy and positioning in the marketplace.
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